Tag Archives: self promotion

End of Amateur Hour?

Back in the days of yore otherwise known as 2011 the self publishing thing was still basically only getting off the ground (yes I’m ignoring pre ebook vanity publishing) and I had no way of knowing whether The Nameless War would be a success. Splashing out on cover art using money I didn’t really have spare didn’t seem like a great idea. So when I launched the Nameless War, the cover art was among the tasks I decided to tackle myself. I’ve upgraded a couple of times since then but if we are to be brutally honest, my best efforts come out at passable. Back in 2011 however that was enough. Every so often I peruse through the Amazon categories that are relevant to my books to see what’s popular and I’ve noticed that the quality of cover art has improved. Yes, there are still some god-awful covers on books that based on their position in the Amazon charts still sell but they seem to becoming an ever shrinking minority.

I’ve been saying to friends and family for a while that my current WIP (which is probably about a year away from release) so going to be getting a professionally designed cover but what about my older works? Well at the moment I’m currently investigating the possibilities of commissioning an artist who’s work I find attractive. One of the questions however is whether such as investment on my older works worth it at this stage of their life? The answer I’m edging towards is yes on a number of grounds. Unlike paper books, ebooks can remain available indefinitely. Even though we’re still in the early days of ebooks, it isn’t hard to imagine that a title published today could continue to earn for decades, even if annual sales are small a revenue stream is still a revenue stream. Certainly there is going to be a balancing act between spending enough to keep the title attractive to potential buyers and spending more than the title will every pay back.

The other reason I believe is that we have reached the end of line for the amateur looking works. I don’t mean an end to self publishing, much as some in the publishing industry would wish otherwise that’s here to stay. No what I mean is that works produced by individuals like myself – part-time, self published writers, can no longer expect to prosper unless our products can match the production qualities of traditionally published works. A book can be written by an amateur, but it can not look amateurish. In some respects this is a new barrier to entry but it one that comes from demands of the book buying public as opposed to any kind of artificial construction.

 

I suppose on a side note this is the reply to those* who a few years ago were predicting that self publishing would drown literature in a wave of rubbish.

 

* A self serving few in my experience.

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Filed under Self Publishing, Traditional Publishing, Writing

Beating your own drum

I am a natural to self promotion in much the same way that an African bull elephant is a natural to riding a unicycle. Which is why this blog is only active in spasms, I mostly ignore my twitter account and Facebook I primarily use to keep in touch with friends and relatives. Self promotion is not my thing, I’m not good at putting myself forward, my sense of humour leans towards self deprecation and I am on the whole a very private person*.

Why do I mention this?

Well as I put up on my previous blog entry last weekend I was at Octocon 2015, I was a speaker on five of the discussion panels which covered topics like the dangers of time travel, how much military science fiction borrows from the past and renewing genres. All good stuff and I had a great time, in fact the panels all went a lot better than I expected. There is no doubt that in recent years I have become a lot better at public speaking and actually if you’re looking for public speaking experience, a panel is potentially a good place to get it since if you do stall out, one of your fellow panelists is probably waiting to jump in.

When I released the Nameless War back in 2011 it was sent off without any form of advertising or promotion. The book was launched off into the world and…

Bell curveas I’ve said in an earlier blog post from what I can tell – because hard numbers are few and far between and my links to the writing community in Dublin are tentative at most – I’ve done a lot better than average. Without advertising*2. Which was fine by me. There was the potential to be interviewed on local radio during this year but unfortunately that fell through and most of the other things that so many writing advice websites will grandly declare you have to do, I haven’t. Because I don’t enjoy self promotion and because by books did so well, it was an aspect of the whole process that I continue to know very little about*3.

I guess one of the things that fears/concerns/worries I have when it come to promotion is that I’ll get boring, that if I continue to endlessly beat the same drum there likely won’t be any unpleasantness but will become part of the white noise of life.  There’s also that irritating tendency to do myself down and diminish my own work. As I said someone not that long ago ‘don’t do yourself down, there are plenty of people who will happily do it for you‘ very much in finest traditions of suggest to other advice you should take yourself.

So on that note without self deprecation or false modesty, let me say that I am an author, a modestly successful one in an industry where such an achievement is a mighty one and what I have achieved so far is just the beginning.

 

 

* Yes, I am aware of the contradiction of saying that on a blog that potentially be read by anyone in the world with an internet connection.

*2 Up to now but that’s something for another day.

*3 Actually Octocon had a panel on Friday night entitled Promotion in the Age of Social Media which I would have like to have attended but basically, I was hungry.

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Filed under Ireland, Random Rants, Self Publishing, Writing