Back in the days of yore otherwise known as 2011 the self publishing thing was still basically only getting off the ground (yes I’m ignoring pre ebook vanity publishing) and I had no way of knowing whether The Nameless War would be a success. Splashing out on cover art using money I didn’t really have spare didn’t seem like a great idea. So when I launched the Nameless War, the cover art was among the tasks I decided to tackle myself. I’ve upgraded a couple of times since then but if we are to be brutally honest, my best efforts come out at passable. Back in 2011 however that was enough. Every so often I peruse through the Amazon categories that are relevant to my books to see what’s popular and I’ve noticed that the quality of cover art has improved. Yes, there are still some god-awful covers on books that based on their position in the Amazon charts still sell but they seem to becoming an ever shrinking minority.
I’ve been saying to friends and family for a while that my current WIP (which is probably about a year away from release) so going to be getting a professionally designed cover but what about my older works? Well at the moment I’m currently investigating the possibilities of commissioning an artist who’s work I find attractive. One of the questions however is whether such as investment on my older works worth it at this stage of their life? The answer I’m edging towards is yes on a number of grounds. Unlike paper books, ebooks can remain available indefinitely. Even though we’re still in the early days of ebooks, it isn’t hard to imagine that a title published today could continue to earn for decades, even if annual sales are small a revenue stream is still a revenue stream. Certainly there is going to be a balancing act between spending enough to keep the title attractive to potential buyers and spending more than the title will every pay back.
The other reason I believe is that we have reached the end of line for the amateur looking works. I don’t mean an end to self publishing, much as some in the publishing industry would wish otherwise that’s here to stay. No what I mean is that works produced by individuals like myself – part-time, self published writers, can no longer expect to prosper unless our products can match the production qualities of traditionally published works. A book can be written by an amateur, but it can not look amateurish. In some respects this is a new barrier to entry but it one that comes from demands of the book buying public as opposed to any kind of artificial construction.
I suppose on a side note this is the reply to those* who a few years ago were predicting that self publishing would drown literature in a wave of rubbish.
* A self serving few in my experience.